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Inspired by artwork from the Tintin comic "Destination Moon" (1953). Sound Motive made this animated 'e-Card' to celebrate the New Year.

Sound Motive made this animated 'e-Card' to send you our wishes for a wonderful Christmas.

It was inspired by the Tintin comic "Explorers on the moon" (1954) which features a rocket in red and white which are typically festive colours.

This week marks a milestone for us at Sound Motive—our first space video was released by Oxford Space Systems ten years ago. 

We're celebrating a decade of translating visionary concepts into compelling visual stories that help space companies communicate with clarity, confidence, and impact.

In science and tech communication, there’s a constant balancing act between staying true to the facts and making sure your audience actually understands the content. When you’re creating a video for a science-based company, you’re not just presenting data—you’re a storyteller. And that means knowing when to simplify, when to dramatise and when to bend the truth just a little to help people see the bigger picture.

When it comes to advertising — especially with video — less is often more. There’s a famous story from the early days of Apple to illustrate this point. During the pitch for the now-legendary 1984 commercial, creative director Lee Clow was explaining his idea to Steve Jobs. As he considered it, Jobs began adding multiple selling points. Maybe he believed that more selling points meant more sales. Reasonable logic but mistaken as demonstrated by Clow’s response...

In the fast-moving world of tech marketing, budgets matter. But when commissioning animation, motion graphics, or video production, focusing too heavily on price can be like looking through the wrong end of a telescope; a short-term view of the project cost can obscure the view of the reward.

Sound Motive have 'wrapped' filming a live-action video for Ebbon Intelligence at a secret location in Wiltshire.