We have just finished filming editing and producing a short promo video for well-respected South African ceramicist, Lynette Morris-Hale. Lynette tasked us with creating a video message conveying the types of classes she offers and the benefits to students.

In the current economy, it is tempting to try and 'cut corners' to save money or impress the boss. It's also tempting for novices or even established outfits in different areas to try and grab a piece of the online video 'pie'.

We've recently finished a promo video for the biggest student-run entrepreneurship society in the world, Oxford Entrepreneurs. They briefed us to produce a video to showcase the organisation's wide range of initiatives and encourage speakers, sponsors and students to join on their website.