ELEVATE MARKETING FILMS
Produce a series of marketing films to promote the launch of the ELEVATE programme for Oxfordshire Business Support, filmed at the Sheldonian Theatre in Oxford.
There would be a promo video and interviews that needed to include key messages. They would feature delegates, sponsors and speakers, including Keith Abel from Abel & Cole. We planned to film interviews outside with networking and speeches under the cover Sir Christopher Wren's magnificent roof. We would capture attendees chatting, networking and listening to the speeches, incorporating views of this famous backdrop. We performed a 'recce' of the location to assess the recording requirements and consider how this historic backdrop would blend with the final visual style. To keep it varied and engaging we shot different angles. In post-production, we selected the rushes that highlighted the message and upbeat ambience. The client chose the music and we mixed this with branded graphics designed to reflect the clients digital and offline publicity material.
The films have been published on the client's YouTube channel and promoted on their social media channels.