ZEGAMI Animated Explainer Video
With a wide range of applications for the product, defining a 'typical' Zegami user profile was a challenge. To overcome this we came up with the idea of finding a metaphor for the product.
In trials using Zegami had been described
This idea explained the product in a way that made 'search' seem
“I am liking Jane more and more she does grow on you :)"