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TED TALK ANIMATIONS

BRIEF

Create animations for use in a TED Talk by a leading professor at the University of Oxford.

RESPONSE

We needed to convey a complex biological function that could not be filmed, so we worked with the professor to develop an animation that explained his theory in simple terms. We created sketches based on historical illustrations and designed previews based on his neurological research. Once approved we worked within these conventions to create two final pieces and time them to the presentation.

RESULT

Both animations were used in the TED Global conference presentation.

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