Regular client David Clive Price briefed us to produce an online documentary video of his speech for the Oxfordshire International Business Club. The title of his keynote was "The master key to China: 3 success strategies to win in Chinese markets" was hosted at the commercial offices of his former employer HSBC here in Oxford. As this was a prestigious event with a notable panel and an audience of entrepreneurs and executives David wanted to record the speech for posterity and to give potential delegates and event organisers an example of his presentations.
Pre-recorded events are often not as engaging as 'being there' live. Delegates at a physical event are a 'captive audience' but online visitors have many distractions and can leave unnoticed. So we recommended two ways of countering this; The first was to film with multiple cameras recording the entire 40-minute speech simultaneously to add variety and pace. The second was editing it to an abridged version of a quarter of the length. This outcome would focus on the key stories that highlight David's experience while leaving the viewers wanting more of David's anecdotes and insight.
Once filming and post-production was complete David provided us with the timings for the segments of his speech that he wanted us to edit. On approval, we uploaded it to his YouTube Channel. On seeing the final cut David wrote:
"This is really excellent... all in all a great job as usual"
You can see the montage of video testimonials we created for David Clive Price here.