Sound Motive creates effective 3D and 2D animations for companies in Oxford and beyond. Our technical understanding and marketing focus enables us to visualise your businesses product or service with an attractive animation that delivers business results.
2D Animation
2D animation is generated in two-dimensional space like marks drawn on a piece of paper or a bar chart with an ‘X’ and a ‘Y’ axis. You might choose to use 2D animation if you want to simplify an abstract concept or convey humour.
Typically 2D animation uses separate layers or planes populated with objects that are defined by outlines and/or coloured shapes to depict the subject. Depth tends to be created by illusion using techniques like reduced scale and increased softness or colour tone. A cultural example would be Ray Goossens TV series ‘The Adventures of Tintin’.
SOME EXAMPLES OF 2D-ANIMATION
3D Animation
3D animation is generated in three-dimensional space so shapes have depth too - like real physical objects. This depth is represented by a third ‘Z-axis. You might choose to use 3D animation if you want technical accuracy and realism with a more serious tone.
3D animation is useful when you need to get to places where physical cameras cannot go. Computer Generated cameras can travel in space or time! Great if you need to visualise what your completed prototype will look like or the chemistry behind your medical product.
Typically 3D animation uses one environment or scene and the actual space between objects rather than layers or planes to create depth.
It usually avoids outlines and illusions, either because this looks unrealistic or because they are not needed because the distance between objects is sufficient to create a sense of space. A cultural example would be the Stephen Spielberg film ‘The Adventures of Tintin’.
SOME EXAMPLES OF 3D-ANIMATION:
Motion Graphics
Motion graphics, kinetic text (moving typography) and animated infographics can be used to bring static words and images to life and can enliven corporate videos.
Stop Motion Animation
Stop Motion animation is captured one frame at a time. Physical objects are moved between frames - think Wallace and Gromit. Here is an example of a stop motion animation we have produced.