News and views...

As a new lockdown came into force this week you might be wondering what that means for meeting prospects and filming your products or business.

Highlights from GOV.UK

• Any closed premises can be opened for the purposes of making a film, audio programme or audio-visual advertisement

It was a misty start for our video shoot at Westcott Venture Park this week.

It was great to be able to film Protolaunch, a dynamic space startup. A new video coming soon!

We started pre-production this week with hot start-up Protolaunch. They're developing propulsion systems designed specifically for micro launchers that are powerful, reliable, and cost-efficient.

We're fired up about shooting their promo video next week.

Watch this space!

We are excited to be joining the Harwell Science and Innovation Campus with our exhibitor stand during the Connect Harwell Virtual Marketplace event on Wednesday, 9 December.

Global engineering company, Lucy Electric approached us to produce an animated explainer video that sets out their role in the decarbonisation, decentralisation,  digitisation and democratisation of energy systems.

So you have woken up to the power of video communications and decided you need a corporate video or animation for your business. Great! The first thing to do is find someone with a camera or animation skills right? Well, no actually. The first thing is to gain consensus around what the purpose of the video is (by writing a brief), and the second is to write a script. Sometimes inexperienced people bypass these first vital steps. Why is this a mistake? 

Some of the most memorable brand campaigns have a mascot or character. Take The Jolly Green Giant from B&G Foods, Colonel Sanders the real-life founder of KFC or perhaps the Meerkats from Compare the Market Insurance. These characters help us relate to the company and enjoy and remember their adverts and content.

'Jane' is a character representing an end-user of Zegami software

Earlier this year we were commissioned to produce an animation for Lacuna Space that they included in their keynote speech and on their exhibition stand at The Things Conference in Amsterdam.

The Stem Advisers Hub is a network of trusted advisers who help commercialise innovation in Science, Technology, Engineering and Manufacturing businesses. 

The hub supports STEM companies to grow through six stages of business growth:

1. Startup
2. Early stage
3. Expand
4. Scale up
5. Enterprise
6. Exit

Businesses face a very difficult situation. Not just adapting to COVID-19 operationally but if and how to share what they are doing about it.  One of our engineering clients, Lucy Electric, faced this dilemma but chose to be open in their approach to employees. Going beyond a statement in the post or by email they released a video message from the CEO providing reassurance to their global workforce.

The coronavirus (COVID-19) impacts everyone around the world and our thoughts are with those who have been adversely affected. We hope you are safe and taking care while keeping calm and staying positive. The purpose of this statement is to reassure customers and prospects that we remain open for business while being responsible towards the safety of our clients and crew in our working practices.

Today Lacuna Space were exhibiting and speaking at the Things Conference 2020.

Are you an engineer or consultant who needs to raise finance, secure customers or attract talent?

Check out our animation showreel which demonstrates our proven track record in raising the profile of SMEs. 

If you would like us to explain your technology with animated video production get in touch.

Production has started with filming a laser security marking product for award-winning Oxfordshire technology company Opsydia.

If you would like to make a mark with live-action video production this year, then get in touch.

What's your vision for 2020?

“Vision is the art of seeing what is invisible to others”
Jonathan Swift

If you would like us to support your vision through animation or live-action video this year, get in touch.