Communicating in a crisis
Reaching out to staff during the Covid-19 lockdown.
Businesses face a very difficult situation. Not just adapting to Covid-19 operationally but if and how to share what they are doing about it. One of our engineering clients, Lucy Electric, faced this dilemma but chose to be open in their approach to employees. Going beyond a statement in the post or by email they released a video message from the CEO providing reassurance to their global workforce.