This week, Reuters News Agency released an article about SteamJet Space Systems' "TunaCan thruster", based around a video interview with the CEO speaking at a space conference in London.

Sound Motive’s animation for the product featured prominently in the article, both in the physical background of the interview and as B-roll directly in the video itself. 

In high technology businesses, investments are often judged by their long-term impact. However if the content that promotes them is approached tactically, it may only have a short lifespan.

If the development process is rushed, videos commissioned for a product launch or an event can be a missed opportunity. For companies working in complex technical fields, a strategic approach is more likely to yield the best return on investment, especially over time.