We started pre-production this week with hot start-up Protolaunch. They're developing propulsion systems designed specifically for micro launchers that are powerful, reliable, and cost-efficient.
We're fired up about shooting their promo video next week.
We are excited to be joining the Harwell Science and Innovation Campus with our exhibitor stand during the Connect Harwell Virtual Marketplace event on Wednesday, 9 December.
Promoting Lucy Electric's message through animation
Global engineering company, Lucy Electric approached us to produce an animated explainer video that sets out their role in the decarbonisation, decentralisation, digitisation and democratisation of energy systems.
So you have woken up to the power of video communications and decided you need a corporate video or animation for your business. Great! The first thing to do is find someone with a camera or animation skills right? Well, no actually. The first thing is to gain consensus around what the purpose of the video is (by writing a brief), and the second is to write a script. Sometimes inexperienced people bypass these first vital steps. Why is this a mistake?
Some of the most memorable brand campaigns have a mascot or character. Take The Jolly Green Giant from B&G Foods, Colonel Sanders the real-life founder of KFC or perhaps the Meerkats from Compare the Market Insurance. These characters help us relate to the company and enjoy and remember their adverts and content.
'Jane' is a character representing an end-user of Zegami software
Lacuna Space is making the most of their animated video
Earlier this year we were commissioned to produce an animation for Lacuna Space that they included in their keynote speech and on their exhibition stand at The Things Conference in Amsterdam.
The Stem Advisers Hub is a network of trusted advisers who help commercialise innovation in Science, Technology, Engineering and Manufacturing businesses.
The hub supports STEM companies to grow through six stages of business growth:
1. Startup 2. Early stage 3. Expand 4. Scale up 5. Enterprise 6. Exit
The coronavirus (COVID-19) impacts everyone around the world and our thoughts are with those who have been adversely affected. We hope you are safe and taking care while keeping calm and staying positive. The purpose of this statement is to reassure customers and prospects that we remain open for business while being responsible towards the safety of our clients and crew in our working practices.
Wondering whether or not to outsource your video communications requirements?
There are lots of people who enjoy dabbling in video and there are now many 'cheap and cheerful' tools out there that make it easier than ever to do it yourself. Almost anyone with a camera phone can now start making basic films.
In a way, this 'video democracy' is all good. User-Generated Content (UGC) by its very nature doesn't have to be slick and professional. Much of its appeal lies in its viral spontaneity, which can be great for recording live event phenomena or adding a down-to-earth touch. But is this method appropriate when communicating a concise business message for your brand?