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Scribing Explainer Video

hand with a merker drawing on a pageWe recently completed production on a scribing video for a charity. Our regular client commissioned us to produce a video to explain their ambitious philanthropy project to wealthy donors. We knew that live-action video wasn't feasible so we considered the options and chose to do a scribing video. The video is sped up to look like a whiteboard animation using stop motion techniques.

Vine or Instagram Video - What are the differences?

movie camera icon  on a mobile phone screen on a orange backgroundAs the use of mobile devices like smartphones and tablets spreads, so does capturing media content (photos, video) 'on the go' using platforms like Vine and Instagram video.

By now you've probably heard of Vine and Instagram videos. These content creation platforms are increasingly being adopted by businesses to raise their brand awareness. We explain the value of producing video in this way and the main differences between the two platforms. 

 

 

Can video help cut travel costs?

plane in  the skyMore and more businesses are trading globally but it’s not always possible (or eco-friendly) to attend every meeting or conference, especially if it's abroad. 

We recently produced a video for an Oxford client that more than paid for itself by saving them air travel expenses. 

Mastering a book trailer video

Book with the worrds The Master Key To AsisWe’re pleased to announce our latest promotional video for established author and international cultural expert, David Clive Price. Having seen our book trailer for Routledge, David approached us to produce a business video to showcase his latest publication ‘The Master Key to Asia’. The brief was to promote the book and convey the client as a credible expert with a video that would help drive viewers to visit his new website.

Squeezing the tube

red toothpase tube with the word YouTube on itIn the last few days, it has been rumoured that YouTube will soon start charging a subscription fee for users to access content on some of their main specialist channels. According to a Financial Times report, fees could start from £1.28 a month and may apply to up to 50 channels. 

The subscription service will mean users can access exclusive content and may mean those videos are free from advertising. 

One Channel love?

Screenshot of YouTube's new Channel DesignThe new YouTube channel design called ‘One Channel’ was released last month allowing brands to personalize and organize their channel in new ways. Love it or loathe it, we've highlighted the main changes... 

 

Magic "Mini-prompter" for flexible filming

As filmmakers, one of the challenges we face is how to get natural-looking pieces to the camera from our subjects. The obvious choice is to use a 'teleprompter', but these can be expensive and cumbersome - especially when working on location with HDSLR cameras.

Sure, there are many videos on YouTube demonstrating how to create your teleprompter with iPads etc but that is not an attractive option for busy video producers. DIY may be cheaper - but the cardboard and gaffer-tape results are rarely compact - let alone rugged - enough for the rigours of a professional shoot. 

When we saw the Look Lock (articulating arm and phone holder solution) on the Tethertools website recently it occurred to us that the mount gets a screen near enough to the camera lens to use it as a 'mini-prompter' with one of the prompting 'apps' available for smartphones. 

With free apps (like Listec's Promptware Plus), most filmmakers already own a smartphone, and the Look Lock system is a fraction of the price of a traditional teleprompter, it's a cost-effective alternative. 

We bought the 7" version via UKLight and tested it on two colleagues. The feedback was positive so we tried it on a 'live' video project. Our subject was used to being filmed but had never used a prompter before. Still, he gave it a try and got on well with it. This enabled us to work much faster because we were following a script.  

Back in the edit, we looked at the different video takes. The results were even better than expected - it was almost impossible to tell the subject was reading because they appeared to be looking right down the lens. 

We're really glad we made this purchase and are sure we'll use it often - especially in situations when a prompter is needed that is lightweight, manoeuvrable and compact enough to sit with other gadgets on our HDSLR rig.  

Another potential use for this arm would be to use the torch apps, compatible with newer smartphones as a lighting aid (some of these are dimmable). 

We would love to hear any ideas on how you might use or adapt equipment to make your video shoots more efficient, so do post your comments below... 

7 new videos 'uncovered'

Amy Orr-Ewing in a 'still' from the 6th videoUncover videos

This week sees the official release of our "Uncover" videos for UCCF: The Christian Unions. These will be launched at their national training event "Forum" between the 3-7 September. 

Sound-Motive delivered 7 videos for UCCF which formed part of their overall resources including QR codes and printed books. Our services ranged from creative and technical consultancy to filming, editing, graphics and visual effects.

 

Video is changing online

Digital Video still with a play buttonDigital changed video, now video is changing online. It is hard to believe that not so long ago full-frame video on the web was just a dream.

Originally ‘Internet Protocol Television’ looked more like a postage stamp than the high-definition experience we can achieve today. 

So what does this mean for publishers and producers? 

Internet video is now a viable communication channel. Online video platforms like YouTube mean videos can be made available to a worldwide audience at negligible cost, compared to the analogue days. 

This has been made possible by the global adoption of two convergent technologies – broadband internet and digital video production. 

So video hasn’t always been mainstream?