In Frank Herbert's science fiction series Dune, one of the recurring themes is "plans within plans". Every major event is shaped by layers of strategy and foresight long before the action unfolds. The principle of intent should apply when considering business video production.
On Star Wars day "May the 4th" is a popular cultural reference in the science-fiction community. But it also serves as a reminder of something that technical teams might overlook in marketing videos. Not cameras, lighting or even sound.
