The driving force in technical videos
On Star Wars day "May the 4th" is a popular cultural reference in the science-fiction community. But it also serves as a reminder of something that technical teams might overlook in marketing videos. Not cameras, lighting or even sound.
Shooting yourself in the foot with in-house video production?
So you want to show how your tech works, maybe for internal engineering analysis or to impress an external stakeholder. Your first response might be to use a smartphone camera because they are handy and can produce impressive results.
This approach can work but it assumes that:
a) It's an adequate tool for the job
b) You know how to shoot with it