Don't let peculiar parlance terminate your reception
Why did the satellite have to be de-orbited?
- Because he had a bad attitude.
Okay, bad joke, but there’s a serious point to it!
In the aerospace industry, "attitude" doesn’t mean bad behaviour. It refers to a satellite’s orientation relative to Earth.
Like many technical fields, space and engineering sectors use highly specialised language. That’s great for precision — but it can become a barrier when you're communicating with broader audiences.
Whether you're in science, space, tech, or manufacturing remember technical jargon can be clear or confusing — depending on who you're speaking to.
If you're marketing complex ideas, selling innovative solutions, or simply explaining your work, context is everything. Don’t assume your audience (or even your colleagues) are fluent in your acronyms or specialist terms.
• Use terminology your audience understands
• Check peers are on the same page before you pitch or present
Turn complexity into clarity and engagement will follow
Need help translating technical innovation into visual realisation?
At Sound Motive, we help science and tech teams simplify complex concepts through impactful video.
To improve your reception contact us today.