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Woolly briefs

How do you get creative projects off to a good start?

Over the years I have noticed that the most effective projects tend to begin with one thing - a solid brief.

Woolly brief

If poor inputs = poor outputs then avoid ambiguity.

At Sound Motive Animation & Video Production we steer clear of woolly briefs.

How do you begin your creative journey?

#projectmanagement #creativeprocess #videosthatmeanbusiness