"A film is made three times; when you write it, when you shoot it, and when you edit it’'
In this old filmmaking adage, we start with the written word. This is often overlooked by novices who approach video forgetting that it is an audio-visual medium.
If you are making a piece of 'video art' that's OK but if your words relate to a PR strategy or marketing communications sooner or later you will have to consider your message. That's why there are professional copywriters. Like copywriting, scriptwriting is a skill that takes time to learn.
They do differ though; copywriting is designed to be read while scriptwriting is designed to be spoken and heard. And not everyone knows how to write a succinct, structured narrative. If you want to make a focussed business video that people enjoy hearing as well as watching it's an essential part of the process.
Read more in our blog post 'Why you need a script'